Only anonymized, aggregated data is included in the analysis
Integration of socio-demographic and location data to address challenges in diverse industries
Improvement of public transportation services and provision of basis for infrastructure planning
Preparation for incidents and emergencies through timely recognition of risk at major events
Deutsche Telekom’s principles on big data
1. ... is aware of its responsibilities to society, and will apply the necessary sensitivity in the development of big data technologies.
2. ... ensures visibility into its plans and solutions in the big data space, and seeks dialogue with oversight agencies, political leaders, government and non-government institutions, customers and citizens.
3. ... is committed to a culture of consent and only incorporates personal data into big data solutions with the individual’s permission.
4. ... processes data for big data solutions in anonymized form only so that it cannot be traced back to individual people. Anonymization is performed at the data source or as close to the source as possible.
5. ... will only consolidate and combine various anonymized data sets in such a way that direct tracing of individuals is not possible.
6. ... will only analyze information on groups of individuals in cases where it can be guaranteed that the group will not be at risk of discrimination.
7. ... does not provide raw customer data to third parties; rather, delivers the results of internal analyses.
8. ... will transparently communicate any changes to these principles.