Motionlogic at a glance
 

  • Calculates traffic levels and
    population density
  • Only anonymized, aggregated data
    is included in the analysis
  • Integration of socio-demographic and
    location data to address challenges
    in diverse industries
  • Improvement of public transportation
    services
    and provision of basis for infrastructure planning
  • Preparation for incidents and emergencies through timely recognition
    of risk
    at major events

Deutsche Telekom’s principles on big data

Deutsche Telekom...
 

  • 1. ... is aware of its responsibilities to society, and will apply the necessary sensitivity in the development of big data technologies.
  • 2. ... ensures visibility into its plans and solutions in the big data space, and seeks dialogue with oversight agencies, political leaders, government and non-government institutions, customers and citizens.
  • 3. ... is committed to a culture of consent and only incorporates personal data into big data solutions with the individual’s permission.
  • 4. ... processes data for big data solutions in anonymized form only so that it cannot be traced back to individual people. Anonymization is performed at the data source or as close to the source as possible.
  • 5. ... will only consolidate and combine various anonymized data sets in such a way that direct tracing of individuals is not possible.
  • 6. ... will only analyze information on groups of individuals in cases where it can be guaranteed that the group will not be at risk of discrimination.
  • 7. ... does not provide raw customer data to third parties; rather, delivers the results of internal analyses.
  • 8. ... will transparently communicate any changes to these principles.

Deutsche Telekom’s principles on big data